Author Archives: Jen Knox


From Farm to Flame: The Cannabis Connoisseur

Sustainable and safe growing practices must be a priority in the industry, and this requires insight on the part of technology companies and retailers. Moreover, an increasing number of cannabis connoisseurs are looking for premium products and an enhanced experience.


Risk and Reward: How FlexMOD Enables Cannabis Companies to Grow

In the rapidly-growing cannabis industry, many growers and retailers find their greatest challenge is successfully scaling up to meet demand. The growing pains are exasperated in this industry because there is often considerable investment associated with stretching infrastructure.


Outsmart Regulatory Barriers with Entrepreneurial Engagement

Less than a year ago, Canary, a mobile marketplace startup, was referred to as the “Uber for marijuana.” The company was founded to cater to medical marijuana patients who were not always in close proximity to a dispensary, or who had trouble getting around due to illness.


Peril and Possibility: Direct Sales Channel Marketing

Entrepreneurs must research direct marketing companies and business models carefully. There is a clear difference between a company that is dedicated to educating consumers and a similar model that operates more closely to a pyramid scheme.



Sinsemedia is a team of experienced professionals with backgrounds in development, licensing, marketing, design, and branding for a variety of clients and industries. The company is focused on developing new ideas, building new brands, and creating new products for the emerging cannabis industry.


Why Branding is Vital for Cannabis Startups

Applying traditional marketing techniques in the emerging cannabis industry makes some new business owners cringe. In a marketplace that evolved quickly and is accustomed to relying on word-of-mouth as a primary marketing strategy, tactical brand building can seem daunting.


Harborside Health Center: Empowering Customers, Educating Society

Harborside Health Center, well-known for being featured on the Discovery Channel’s Weed Wars, recognizes the benefits its patients receive from a nurturing environment and reliable, top-line products.