Best Practices: Cannabis Executives Share Social Media Advice

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Best Practices: Cannabis Executives Share Social Media Advice

Pixabay / TeroVesalainen / CC0 Public Domain

Federal law prohibits legal cannabis companies from writing off business expenses like advertising and rent, so entrepreneurs in the industry need to be frugal and effective with the money they spend. Here, CEOs and cannabis executives share their advice on using social media to reach customers, suppliers, investors and the press. Popular cannabis-focused Twitter accounts and Facebook groups boasting hundreds of thousands of followers show that social media is a target-rich environment for marijuana company messaging.

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