How Do We Measure the Statistical Significance of Legal Cannabis?

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How Do We Measure the Statistical Significance of Legal Cannabis?

Pixabay / qimono / CC0 Public Domain

Advocates, investors and entrepreneurs believe that the profile of marijuana users will change now that cannabis is legal. They all have one thing in common — wanting to make money from the new cannabis consumer.

Many of the cannapreneurs I’ve spoken with are hopeful that new business data will enable the industry to monitor the change in the color, age and socio-economic background of cannabis users. That’s not necessarily the case.

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