Scotts Miracle-Gro built a multi-billion dollar business by being a market leader across several categories of the lawn-and-garden industry.

The problem? Those categories weren’t growing all that fast.

To augment sales, Scotts took a page out of Big Beer’s playbook and crafted a wholly owned subsidiary called the Hawthorne Gardening Co. to create and capture portions of the booming urban gardening and hydroponics market — an industry bolstered by home-growers of cannabis.

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