Applying traditional marketing techniques in the emerging cannabis industry makes some new business owners cringe. In a marketplace that evolved quickly and is accustomed to relying on word-of-mouth as a primary marketing strategy, tactical brand building can seem daunting.
Tag Archives: Cannabrand
When companies like CannaBrand say they want to “weed out the stoners,” people shouldn’t care because smoking marijuana is an activity, not an identity.
Stoner. What does that word mean to you? To some it brings the image of cannabis culture and lifestyle, but to others it is the image of a long haired, marijuana smoking, fast food eating burnout.
Step into a Colorado pot dispensary at random, and you’ll long for the luxuries of the D.M.V.
Cheech and Chong, “Half Baked,” the Zig Zag logo… all of these are passé when it comes to marketing marijuana in the 21st century’s nascent legal industry. Marketers agree – the face of cannabis needs to change.
DENVER, Aug. 19, 2014 /PRNewswire/ — CannaSearch, LLC, in cooperation with Point Seven and CannaBrand (TM) will host CannaSearch, a cannabis career and educational fair, at Mile High Station, 2027 Old West Colfax Ave, Denver, CO 80204.
DENVER, July 25, 2014 /PRNewswire/ — Todd Mitchem Consulting, in conjunction with Cannabrand, the first full-service recreational cannabis marketing agency, will present “I Choose Cannabis and Business” workshops slated for five cities in September and October 2014.
DENVER, July 8, 2014 /PRNewswire/ — With national attention focusing on the progress of the exciting new cannabis industry in Colorado, Todd Mitchem, former CRO of O.pen Vape — a brand that Mitchem catapulted as a leading marijuana company, is partnering with Cannabrand™ founders Jennifer DeFalco and Olivia Mannix, bolstering their mutual mission to rebrand cannabis culture while debunking negative stigmas and myths.