Actor, writer and director Kevin Smith, creator of films like “Clerks,” “Mallrats,” and “Dogma,” is no stranger to finding the humor in marijuana and cannabis culture, and has just finished production on “Hollyweed,” a half-hour comedy set in a Los Angeles dispensary. Smith wrote, directed, and stars in the project.
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Canadian rhythm and blues star The Weeknd has joined with high-end vaporizer brand PAX to release a product called The Madness Fall Tour Limited Edition PAX, to be sold along with other, more traditional merchandise.
The recent announcement of Willie’s Reserve, singer Willie Nelson’s new branded marijuana strain and dispensary chain, garnered a lot of attention for the legal cannabis industry last week, but Nelson isn’t the only—or first—celebrity to get into the pot game.
The world of cinema and cannabis culture have recently intersected through an innovative marketing tactic. On Friday, September 6, 2014, The New York Times reported on the advertising technique of “Tusk,” a new movie by Kevin Smith, which includes selling two medical marijuana strains under the movie’s brand names: Mr. Tusk and White Walrus.