Keith Stroup Brings “NORMLization” and the Future of Marijuana to the California Cannabis Business Expo, March 5-8


SAN DIEGO, Calif., Feb. 23, 2017 /Weed Wire/ — Keith Stroup, founder of National Organization for the Reform of Marijuana Laws (NORML), brings his team and the group’s thoughts on the future of marijuana legalization to the California Cannabis Business Expo, March 5-8, Sheraton Marina, San Diego.

Stroup, who founded NORML in 1970 as a consumer-oriented non-profit dedicated to ending marijuana prohibition and legalizing the responsible use of marijuana, will offer his unique perspective at the opening night keynote address on March 5 at 7:30 PM. He also will be introducing Congressman Dana Rohrabacher (R.-Calif.), a staunch cannabis supporter, and keynote speaker on March 6 at 1:00 PM.

“Given the success of the 2016 elections as it relates to cannabis, we couldn’t ask for a better opening night speaker for the California Cannabis Business Expo,” said Randy Shipley, president of MJIC, Inc., and the show’s coordinator. “Keith has been front and center in the battle and—more often than not—he’s been leading the charge. He’s set the tone for the industry and it’s an honor to have him set the tone for the conference.”

Norm Kent, vice chairman of NORML’s board, will discuss the future of both medical and adult-use legalization in Florida on March 6 at 4:45 PM, and NORML’s new Executive Director Erik Altieri will be in attendance as well.

The California Cannabis Business Expo will feature an expo hall along with session tracks covering cultivation, extraction, the science and medicine of cannabis, and the Marijuana Investor Summit. There are numerous networking events including a career fair, entrepreneur showcase, CannaPitch and a 420 crawl featuring some of San Diego’s finest restaurants that are known to be 420 friendly. For more information and to register, visit

About MJIC
MJIC is a diversified cannabis holding company, leading the industry in defining legal cannabis operations by developing compliant products, systems and programs for licensing, design and construction, operational best practices and expert financial and regulatory consulting designed to position MJIC distribution businesses for lawful and efficient operations. MJIC then packages and markets these systems and services to the entire supply chain. The MJIC Distribution subsidiary is a municipally licensed distribution company, positioned for state licensure and state wide operations, including brand and product development selling for and to growers, manufacturers and dispensaries. MJIC media operations markets its partners and clients through MJIC media events, and deploys recognized industry leaders in trade shows, magazines and its online assets such as for the total compliance experience. For more information, visit

NORML’s mission is to move public opinion sufficiently to legalize the responsible use of marijuana by adults, and to serve as an advocate for consumers to assure they have access to high quality marijuana that is safe, convenient and affordable.

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