The summit, tagged “The Future of Cannabis, Now,” was held in downtown San Francisco, according to an Oct. 16, 2016, article at CNET.
Branson, an outspoken marijuana advocate, has served on the Global Commission on Drug Policy for the past five years. He supports worldwide legalization.
“That’s the only way of sorting out the problems that come with drugs by not regulating and leaving it up to the underworld to supply drugs,” Branson said. “Our commission has worked really quite hard on that. We’ve had some successes and some massive failures, we’re going to keep going until we get governments to see otherwise.”
Some of the summit attendees considered Branson’s involvement an important credential for U.S. industries with expanding product lines for medicinal and recreational pot.
“It’s huge,” Adrienne Nascimento, a marketing executive for WeedWeek, said. “This is a wellness industry and Richard Branson shows how this business is evolving.”