When it comes to cannabis, there are a wide variety of weed strains to choose from — but is it all marketing spin or is there actual science behind the development of each strain? With the legalization of recreational marijuana on the horizon, it will be important for people to know what’s in their weed.
Tag Archives: Marketing
The Profit’s Marcus Lemonis goes to California for a rare look at the place many consider the marijuana capital of America.
County voting on Proposition 64 in California can offer insight into how medical marijuana dispensaries will be marketing themselves, according to research from UC Davis. “The way that communities vote and the values they have are going to have an impact on how this industry’s going to evolve over time,” said Greta Hsu, a professor at the UC Davis Graduate School of Management and lead author on the paper, soon to be published in the journal Organizational Science.
DENVER, Nov. 29, 2017 /Weed Wire/ — COHNNABIS, the cannabis-focused division of top marketing and brand agency COHN Marketing, is proud to announce it has been honored with a 2017 Gold Davey Award for Package Design created for Denver-based cannabis flower and extract producer Seed & Smith.
The U.S. Food and Drug Administration has been keeping an eye of the growing popularity of hemp-derived cannabidiol, especially those CBD companies that have been making medical claims.
WASHINGTON, Nov. 1, 2017 /Weed Wire/ — As part of the U.S. Food and Drug Administration’s ongoing efforts to protect consumers from health fraud, the agency today issued warning letters to four companies illegally selling products online that claim to prevent, diagnose, treat, or cure cancer without evidence to support these outcomes.
Dan Bilzerian outlines his plans for big business within the marijuana industry, including establishing the first trustworthy brand and alternative marketing tactics.
As California gears up for the sale of recreational cannabis, lawmakers are still concerned about cannabis packaging that could appeal to minors. On Aug. 24, 2017, state lawmakers sent Gov. Jerry Brown Senate Bill 663, a bill intended to thwart edibles from being marketed to adolescents, as reported by the Los Angeles Times. Crafted by…
LITTLE ROCK, Ark., Aug. 23, 2017 /Weed Wire/ — The Arkansas Cannabis Industry Association is proud to formally announce the hiring of Erin Holland, owner of Amplify, a newly-formed digital media and marketing company in Little Rock.
LOS ANGELES, Aug. 21, 2017 /Weed Wire/ — Andrew Modlin, co-founder and chief operating officer of leading cannabis firm MedMen was awarded the prestigious “Emerging Leader Award” by the American Marketing Association, the country’s top marketing trade organization. Mr. Modlin was one of four “under 40” recipients the organization honored as future leaders in the marketing field.
What can you do to make sure you’re poised for success in this unpredictable, highly competitive industry? Here are four tried-and-true practices that you can apply to your dispensary in any state.
LOS ANGELES, July 25, 2017 /Weed Wire/ — Los Angeles-based cannabis management and investment firm MedMen has added two top executives to its ranks. Kate Denton is MedMen’s new chief marketing officer, and James Parker has joined the Firm’s capital arm as its chief operating officer.
In this World of Cannabis Interview, watch Caroline Cahill, Managing Editor of MJINews.com and Marijuana Industry News magazine, interview Kelly Ogilive, CEO of DeepCell Industries.
BOULDER, Colo, March 6, 2017 /Weed Wire/ — As the company prepares for growth into new markets, Wana Brands–Colorado’s No. 1 infused gummie manufacturer–has expanded its ranks with the addition of marketing expert, consumer analyst and award-winning fine artist Julia Bright as Brand Manager.
Stephen Goldner, Senior Forensic Toxicologist at Quantum 9, learned early on how to work with the FDA, having developed the FDA-approved liquid dose form of methadone with his mentor John Broich. Hear Goldner discuss what role the FDA would likely play in life after medical cannabis legalization.
Dano Keys of FlexMOD Solutions provides insight to the company’s sophisticated manufacturing system for cannabis production.
SAN DIEGO, Calif., Feb. 13, 2017 /Weed Wire/ — Medical Marijuana, Inc. (OTC: MJNA) announced today that its subsidiary HempMeds® is announcing a new affiliate program showcasing customer loyalty by allowing them to earn a commission by referring customers to the company.
Gaelan Bloomfield and Ram Venkay, partners in a new investment fund that will be managed from Australia and will focus on Calif.-based cannabis investment opportunities, are notably wary about the prospects at home, Down Under.
SAN LUIS OBISPO, Calif., Jan. 20, 2017 /Weed Wire/ — A team of cannabis industry leaders is thrilled to announce the launch of In The Weeds, a weekly podcast that explores the places where cannabis and business intersect.
DENVER, Dec. 19, 2016 /Weed Wire/ — Colorado media titan Westword has selected Leafbuyer.com as its official cannabis deals partner.
BONSALL, Calif., Nov. 17, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA INC., announced that after many months of research and product development and business planning, MCOA has now commenced generating revenue and started to ship orders for its hempSMART BRAIN product.
BOULDER, Colo., Oct. 17, 2016 /Weed Wire/ — As the Cannabis industry celebrates record sales, Wana Brands–the maker of Colorado’s No. 1 infused gummie–is expanding its ranks with the addition of marketing, communications and social media expert Adria Such as Wana Brand Ambassador.
BONSALL, Calif., Oct. 4, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), an innovative cannabis and hemp marketing and distribution company, is pleased to announce the prelaunch of the hempSMART Brain product has commenced.
Edibles hit Washington’s adult-use cannabis market one month after recreational stores opened in July 2014 and keeping them out of the reach of children continues to be a primary concern for many in the industry.
LA JOLLA, Calif., Aug. 15, 2016 /Weed Wire/ — MyDx, Inc. (OTCQB:MYDX), a rapidly growing chemical detection company, today announced its financial results for the second quarter ended June 30, 2016 and provided an updated, positive outlook on the balance of 2016.
Organizers behind the Yes on 64 campaign have filed a lawsuit to force the California Secretary of State to remove statements made by opponents that would be appear in the voter information guide for November’s election.
SAN DIEGO, July 28, 2016 /Weed Wire/ — Medical Marijuana, Inc.’s (OTC PINK: MJNA) management team announced today that it’s currently hiring for open sales and marketing positions, as the Company continues its rapid expansion.
LA JOLLA, Calif., May 05, 2016 /Weed Wire/ — MyDx, Inc. (OTCQB:MYDX) today reported its global sales outside the US are greatly exceeding expectations, with its foreign CannaDx unit sales comprising 20% of total sales since its launch.
A new company in Sacramento is offering a cannabis subscription-box service.
LA JOLLA, Calif., April 5, 2016 /Weed Wire/ — MyDx, Inc. (MYDX), producer of its patented MyDx™ (My Diagnostic) product line, the first battery operated, handheld, chemical analyzer for consumers, today announced it has signed a major distribution deal with Nanolux Technology, Inc. (“Nanolux”) valued at over $4 million.
BONSALL, Calif., March 29, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), a leading cannabis marketing and distribution company, is pleased to announce the launch of Club Harmoneous (“The Club”) and phase two pilot program.
PORTLAND, Oreg., March 10, 2016 /Weed Wire/ — Kaya Holdings, Inc. (OTCQB:KAYS), announced today that it has begun its anticipated launch of proprietary brands of premium cannabis products with a line of connoisseur-grade, pre-rolled cannabis cigarettes to be branded Kaya Buddies™.
SARASOTA, Fla., March 7 , 2016 /Weed Wire/— 420 Ventures announces today that it has acquired majority stake in Le Herbe and the United Hemp Company.
LOUISVILLE, Ky., Feb 19, 2016 /Weed Wire/ — Cannabis Branding Group announced a new educational content hub this morning, called the Marijuana Branding Academy.
BONSALL, Calif., Feb. 9, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), an innovative cannabis marketing and distribution company, has formed a strategic advisory board with the appointment of Edward Manolos, Tim and Poni Altvater as strategic advisors.
NORWOOD, Mass. Feb. 3, 2016 /Weed Wire/ — Cannabis entrepreneur Steve Angelo is pleased to announce the launch of BrandHigher, a full-service branding and marketing cannabis agency.
BONSALL, Calif., Jan. 27, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), an innovative cannabis marketing and distribution company, is very pleased that the City of Palm Desert, California has approved an ordinance that allows medical cannabis delivery with a majority 4-1 vote.
TAMPA, Fla., Jan. 26, 2016 /Weed Wire/ — A new full-service communications and marketing firm specializing in the rapidly developing cannabis industry has been officially launched. Salar Communications Group (SCG) will provide strategic communications, digital marketing, event planning and consulting for growers, processors, dispensaries, advocacy, investment and consumer products of the cannabis industry.
BONSALL, Calif., Jan. 11, 2016 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), an innovative cannabis marketing and distribution company issues update on the Kush Clinic (“Kush”) managed services agreement and commences recognizing revenue.
BONSALL, Calif., Dec. 21, 2015 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the “Company”) (OTC: MCOA), a cannabis marketing and distribution company, is pleased to announce that it has partnered with ApogeeINVENT (“Apogee”) for the development of its marketing and software applications.
Steve DeAngelo, founder and CEO of Harborside Health Center, believes that marijuana is better understood not along the usual medical/recreational divide, but as an essential component of wellness.
BONSALL, Calif., Dec. 14, 2015 /Weed Wire/ —MARIJUANA COMPANY OF AMERICA (“MCOA” or the Company”) (OTC: MCOA) is pleased to announce the appointment of Mr. Robert Cronin as Chief Operating Officer and Mr. Bob Mack Peak as Chief Marketing Officer.
DENVER, Dec. 10, 2015 /Weed Wire/ — Today the company announced that former Coca-Cola Enterprises Executive Terence Fitch has joined MassRoots Board of Directors.
BONSALL, Calif., Dec. 7, 2015 /Weed Wire/ — Under the direction of new management, Marijuana Company of America is moving in a new direction in the rapidly emerging global marijuana industry.
LOS ANGELES, Dec. 1, 2015 /Weed Wire/ — PINEAPPLE EXPRESS (OTCPink: PNPL) announced today that the former Chief Marketing Officer of Hustler Hollywood, Theresa Flynt, will assume the role of VP of Business Development, effective immediately.
BONSALL, Calif., Dec. 1, 2015 /Weed Wire/ — MARIJUANA COMPANY OF AMERICA (“MCOA” or the Company”) (OTC: MCOA) is pleased to announce that FINRA has approved its name and symbol change.
BONSALL, Calif. Nov. 20, 2015 /Weed Wire/ — Converge Global Inc. is pleased to announce that Donald Steinberg has been appointed Chairman of the Board, CEO and President of the Company.
SAN FRANCISO, Nov. 18, 2015 /Weed Wire/ — New West Summit’s expertly curated, two-day, 15-panel conference and exhibition will feature over 30 exhibitors, and 50 speakers; including national consultant Gaynell Rogers.
HOUSTON, Oct. 22, 2015 /Weed Wire/ — The state-by-state legalization of cannabis is one of the most exciting changes to our society in modern history, but at the same time it is very complex. Rapid change, federal illegality, stigma, and confusing regulations contribute to difficulties in identifying and connecting with legitimate entrepreneurs, investors, and professional service providers.
LOUISVILLE, Ky., Oct. 21, 2015 /Weed Wire/ — Cannabis Branding Group, a full-service marketing agency that caters to the needs of medical and recreational cannabis industry businesses, today announced that it has enrolled in MJIC Media’s Professional Membership, the enhanced introductory membership option offered by MJIC Media, a marijuana media conglomerate.