CHICAGO, Oct. 1, 2015 /PRNewswire/ — Illinois’ largest approved grower of medical marijuana announced aggressive plans Wednesday for a multi-tiered marketing campaign designed to educate potential patients and provide them the tools needed to register for the state’s new Compassionate Use of Medical Cannabis program.
Tag Archives: Marketing
You shouldn’t have to comprehend every minute detail of a scientific process or memorize the molecular chain of the latest product before you invest. You also shouldn’t need a medical dictionary just to read the latest press.
Buddie, a green-muscled marijuana mascot, is serving as a spokesperson for ResponsibleOhio on college campuses across the state, encouraging students to vote yes on ResponsibleOhio’s campaign.
This is one sector that may have more inherent idealism attached to the product than other sectors because of the culture that evolved with it and its connection to that generation, but some of that might be only nostalgia.
The legalization movement has brought many changes with it, including seeing those who first fought on the front lines of reform now take on new hats. This time, many are doing so on the business side of the movement.
Objective updates about progress should not be platforms for creative writing. Language can be revealing if you take time to think about what is actually being said so watch for signs.
In what is surely a sign of a white flag of defeat in the world of weed-tech, BlazeNow, an app that allows its users to connect via online interface with legal medical and recreational dispensaries globally, has now obtained access to the Apple App store.
The underdog nerds and social misfits of the 1980s were more engrossed in their studies and technology experiments to pay attention to the social rituals of their peer students.
According to a new study conducted by the RAND Corporation, children who are exposed to medical marijuana advertisements are more likely to use marijuana in the future.
Yes, cannabis can. It has been a landmark time for marijuana, with entrepreneurs rushing into the Wild West of the budding industry. They’re not just growers and sellers, but forward-looking tech experts who have seen pot’s bright digital future.
Medical marijuana sales channels are struggling in the United States. Still illegal at the federal level, this market segment is dependent on sales channels that developed out of the need to have some level of state government substance control.
For new long-term cannabis investors, especially in the learning stages, daily stock charts can be like the sirens of information.
Surna Inc. (OTCQB: SRNA), a technology company that engineers, manufactures, and distributes state-of-the art equipment and systems for controlled environment agriculture (“CEA”) currently specializing in commercial indoor cannabis cultivation, has announced financial results for the first quarter.
Entrepreneurs must research direct marketing companies and business models carefully. There is a clear difference between a company that is dedicated to educating consumers and a similar model that operates more closely to a pyramid scheme.
In a rapidly evolving cannabis marketplace it is increasingly vital for businesses to stand out from the competition. But many cannabis businesses have a long way to go when it comes to building brand recognition, which is key to long-term success.
Starting a new business is complicated enough – company founders have to find a place to set up shop, hire great employees, manage cash flow, market their goods or services and sometimes hire experts to help.
Sinsemedia is a team of experienced professionals with backgrounds in development, licensing, marketing, design, and branding for a variety of clients and industries. The company is focused on developing new ideas, building new brands, and creating new products for the emerging cannabis industry.
The recent announcement of Willie’s Reserve, singer Willie Nelson’s new branded marijuana strain and dispensary chain, garnered a lot of attention for the legal cannabis industry last week, but Nelson isn’t the only—or first—celebrity to get into the pot game.
Applying traditional marketing techniques in the emerging cannabis industry makes some new business owners cringe. In a marketplace that evolved quickly and is accustomed to relying on word-of-mouth as a primary marketing strategy, tactical brand building can seem daunting.
Trim, color, shape—those are just some of the elements of a cannabis bud that are captured in cannabis photography, which is growing in popularity as dispensaries ramp up their marketing efforts in a sea of increasing competition.
One of those levels of resistance that continues even after legalization is the idea that publishing, writing, or reading about the newly-legal substance is disreputable, and the temptation to demand silence.
Although the marijuana industry has made considerable gains in the last several years, marijuana advertising remains more or less an untapped market.
Forget Big Tobacco—is the era of “Big Marijuana” that far off? As Harvard Business School marketing professor John A. Quelch reports, the Mile High City is taking on new meaning as a laboratory for the marketing of marijuana in Colorado.
The world of cinema and cannabis culture have recently intersected through an innovative marketing tactic. On Friday, September 6, 2014, The New York Times reported on the advertising technique of “Tusk,” a new movie by Kevin Smith, which includes selling two medical marijuana strains under the movie’s brand names: Mr. Tusk and White Walrus.
Cheech and Chong, “Half Baked,” the Zig Zag logo… all of these are passé when it comes to marketing marijuana in the 21st century’s nascent legal industry. Marketers agree – the face of cannabis needs to change.
Cannabis Camera provides quality photography services for professionals in the marijuana and hemp industry in an effort to help business owners market their products in a respectful and professional manner.
RMMC Consulting’s areas of expertise include seed development and operational development, with emphasis in business plans, operating plans, i-502 licensing and cannabis zoning.
Cheryl Shuman, founder of Cheryl Shuman Inc., specializes in public relations, marketing and special events for marijuana businesses.
When you think of marijuana users, do you picture young college-aged adults wearing Grateful Dead shirts listening to Phish? Or do you picture suburban moms driving hybrids to organic cannabis dispensaries?
Apeks Supercritical builds fully automated subcritical and supercritical botanical oil extraction systems that use liquid CO2 as a solvent. CO2 is a clean, inert, nontoxic solvent, and it is nonflammable. Systems are built to extract any botanical material, but 90 percent of Apeks’ business comes from the cannabis industry.
People want to know what the legal cannabis market will look like. Some talk about price while others talk about quality, and then there are those that just want toke with friends. A topic that is often overlooked is marijuana marketing.
One of the more ingenious ways of making money in the cannabis industry has come from the Cannabis Career Institute. The CCI offers workshops for budding herbal entrepreneurs covering a variety of topics necessary for those wishing to enter the cannabis trade.
Strainwise VP speaks about his dispensary’s business tactics, marketing and more.