THC, a brand of Pineapple Express, Inc. (OTC Grey: PNPL), will now have The Sharpe Company in its corner, according to a June 13, 2016, press release.
Pineapple Express struck a deal with The Sharpe Company to help “develop brand strategy, positioning, and lifestyle merchandise” for the THC brand, the press release said.
The Sharpe Company’s owner, Charlie Day, said, “We see a tremendous opportunity to develop the THC® brand worldwide in a variety of avenues. We will be adding and updating the catalog of products, from T-shirts, hats and bags to a new list of products for today’s consumer.”
“Branding is one of the most important parts of the legal cannabis industry right now,” said Matthew Feinstein, Chairman and CEO of Pineapple Express. “The THC® brand has had a loyal following for over 20 years and we plan to reintroduce this iconic brand to the cannabis community as well as to mainstream industries. The Sharpe Company is going to assist Pineapple Express with interesting and creative ways to develop, market, and license the THC® brand in a way that is relevant to contemporary consumers in fashion and lifestyle.”