On Feb. 7, 2016, American football fans will be watching Super Bowl 50 with the Carolina Panthers taking on the Denver Broncos at Levi’s Stadium in Santa Clara, California. The event’s mass appeal paired with the rising acceptance of legal cannabis has positioned legal marijuana dispensaries to profit from the big game.
With California home to this year’s Super Bowl, medical marijuana dispensaries are embracing mainstream sales tactics to entice consumers with cannabis-related specials. Bloom Room, a medical marijuana dispensary in San Francisco, designated a limited edition strain for each Super Bowl team: “Carolina Cam Crush” for the Panthers and “Bronco Mile High” for the Denver Broncos.
Carolina Cam Crush and Bronco Mile High are both $20 per gram, according to Bloom Room’s current menu. The Bloom Room has been selling these strains in the two weeks leading up to the game and will also be open on Sunday for any last minute pre-game purchases.
Limited edition event-specific strains are one way to get customers in the door, but so are deep discounts. From Feb. 5-Feb. 7, Harborside Health Center, a medical cannabis dispensary with California locations in Oakland and San Jose, is offering $150 ounces, regularly $240-$295, and 25% off all Korova Edibles and Sublime Vape Cartridges.
If you are looking to simplify your game-day needs, Hand n Hand Patient Care in Santa Ana has created two packages to fuel your tailgate. At $65, the Super Package includes one of each of the following: Weezza, medicated pizza; Snow Puffs, medicated popcorn; 1/8 top-shelf flower; Liquid Gold Cherry, medicated chocolate; and Danks Rolling Papers. At $135, the Super Duper Package includes two Weezzas, one Snow Puff, 1/4 any top-shelf flower, one Dixie Edible and one pack of Raw rolling papers.
Regardless of which dispensary deal is right for you, remember, if you are celebrating Super Bowl 50 in California, you have to be a state resident with a medical marijuana card in order to purchase from a legal medical marijuana dispensary.