On Feb. 23, 2016, Weedmaps, an online community connecting users to marijuana dispensaries, announced that Doug Francis had replaced Justin Hartfield as CEO of the company, with Hartfield now acting as board chairman for Weedmaps’ family of companies, including Marijuana.com.
“Doug and I have achieved many of the goals we initially set out to accomplish when we launched Weedmaps eight years ago,” Hartfield said. “I look forward to supporting Doug’s leadership and accomplishing our next set of goals together.”
Prior to his appointment as CEO, Francis had been COO of Weedmaps since 2009. As CEO, he will oversee the company’s growth strategy, expansion of new product offerings and software solutions, as well as the deployment of a global tech team in the United States, Canada and Europe.
“I am thrilled at the opportunity in front of me and understand its magnitude. Weedmaps is focused on building a world-class enterprise by creating value for both clients and consumers. We are committed to our industry partners and will continue to innovate to provide the best tools and information to service the market,” Francis said.
In addition to his work at Weedmaps, Francis is a member of the California Cannabis Industry Association’s Board of Directors.