Former Group President of Conde Nast & Publisher of Vanity Fair Joins the Viridian Advisory Board

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Mitchell Fox Brings World Class Experience in Media and Branding


NEW YORK, Aug. 25, 2015 /Weed Wire/ — Viridian Capital Advisors is proud to announce that Mr. Mitchell Fox has joined our advisory board, bringing to our firm and our clients world class expertise in publishing, branding, promotion and digital domain development.

Mitchell Fox was Group President and Publishing Director of Conde Nast Publications, responsible for more than a dozen of the company’s media properties. In 2000, Mr. Fox helped acquire, and later become the president and CEO of, The Golf Digest Companies. From 2001 to 2008, Mr. Fox oversaw all properties that operate under The Golf Digest Companies’ umbrella.

Prior to his position at the Golf Digest Companies, Mr. Fox served as executive vice president of corporate sales of Conde Nast Publications. Mr. Fox was also a member of Conde Nast Publications’ executive management team.

In 1994, Mr. Fox was named Publisher of Vanity Fair, succeeding Tina Brown. He was named Conde Nast’s Publisher of the Year in January 1997, after managing a spectacular turnaround at Vanity Fair with a record number of ad pages. In December 1997, Mr. Fox was promoted to the position of vice president and publisher. Prior to that, beginning in 1989, he was publisher of Details magazine, earning Magazine of the Year honors and Top 10 Hottest Magazine honors two years in a row.

Mr. Fox is currently the president of WGA Global Marketing Group, a holding company with interests in insurance, media development, cross border e-commerce, and investments in cannabis related businesses.

Mr. Fox commented, “Scott Greiper has built Viridian to be far ahead of any other investment bank in this sector. It’s exciting to imagine being part of this advisory board and contributing to their ambitious plans. They are smart, informed, and connected in ways that few in this burgeoning industry are, and understand what it takes to help client companies attract top talent, build organizational competency, raise capital, and ultimately build and grow successful companies. Shortly, I believe the best companies in the cannabis industry will work with Viridian.”

Scott Greiper, President of Viridian Capital Advisors, commented, “At Viridian, we believe that the media and branding opportunities in the cannabis marketplace are among the most exciting and fertile sectors in the entire industry. With the addition of Mitch Fox to our group, we believe that we now have the best team in the industry to assist clients that are building media, branding, and publishing platforms.”


About Viridian Capital Advisors, LLC
Viridian Capital Advisors, LLC is the first Wall Street investment bank and advisory platform dedicated to the cannabis market. We are a specialized boutique banking and strategic advisory firm that provides market intelligence, investment banking, investor relations and corporate development services to emerging growth companies in the cannabis sector. Our banking practice, through broker-dealer Pickwick Capital Partners, provides capital and M&A to fund the growth of our clients, while our advisory practice helps to position and build their business. Leveraging our team’s decades of high level operating and transactional experience on Wall Street, in industry and in the government, we provide flexible comprehensive strategic and financial solutions that assist cannabis enterprises in realizing their full potential. For more information, please visit

Michael Swartz
Viridian Capital Advisors, LLC

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