In the latest speculation about the impact of legal marijuana on beer sales, Cannabiz Consumer Group research shows more than a quarter of beer drinkers have switched or would switch to marijuana, causing a major hit to retail sales of beer.
“Twenty-seven percent (27%) of beer drinkers state that they already have substituted cannabis for beer, or would substitute their beer retail purchases with cannabis in the future if legal,” the March 1, 2017, report from Cannabiz said.
As a result, Cannabiz estimates retail sales of beer could drop $2 billion annually, or 7.1 percent of existing sales.
The report referred to beer competing with all forms of legal marijuana, including infused beverages and other products.
Now that eight states and the District of Colubmia have legalized adult-use or recreational marijuana, the industries have been trying to sort out the impact of legal marijuana on beer and other alcoholic beverages. While one report said fears of legal marijuana impacting beer sales have proven unfounded, another said beer sales have slid in states that allow recreational marijuana.