In Arizona, marijuana advocates have erected a pair of billboards with a special message meant to coincide with Mother’s Day on May 8 and appeal to millennials. Purchased by the Campaign to Regulate Marijuana Like Alcohol, the billboards ask, “Have you talked to your parents about marijuana?”
Placed in Tucson and Phoenix, the ads are aimed at flipping the message of the old anti-marijuana PSAs of the past, which encouraged parents to talk to their children about the “dangers” of marijuana. Now, the message is for millennials to start the dialogue on the benefits of legalization, with the ads directing individuals to TalkItUpArizona.org, a website intended to rally voters.
“Young adults have far greater information available to them than their parents did,” said J.P. Holyoak, CRMLA Chairman, to ABC News. “They understand cannabis far greater than their parents did, so we want those young adults talking to their parents.”
According to AZ Family, the CRMLA plans to run the ads through Mother’s Day.