REI Exec Says Entering Marijuana Industry Discussed

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REI Exec Says Entering Marijuana Industry Discussed, but Company Says No

Flickr / Rick Obst / (CC BY-NC 2.0)

High-level staff at outdoor recreational outfitter REI have internally discussed entering the marijuana industry, but amid ongoing uncertainty on the federal level, the company is not seriously considering such a move.

“We’ve talked about this at REI, because it makes a lot of sense,” Elizabeth Dowd, REI’s divisional vice president for retail experience, said on Saturday at a trade show in California.

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