Surna’s Leadership Shift Marks New Phase of Growth


Surna Inc. (OTCQB: SRNA), a company that offers tech-driven engineering, manufacturing and installation solutions for indoor cannabis cultivation, recently announced that Bryon Jorgenson will be replacing Tom Bollich as the company’s CEO on April 15, 2015. Surna has achieved notable success as a startup with Bollich at the helm, establishing energy-efficient business practices and technological prowess.

An entrepreneur and creator of Farmville, Bollich founded Surna with a vision to solve the engineering and technology problems that lead to wasted energy in cannabis cultivation. Now, with robust solutions in place and a full team of over 30 employees, Bollich expressed full confidence in the Surna team, and enthusiasm surrounding the company’s bright future in the industry. Jorgenson, who became the company’s COO in January, plans to extend existing success strategically, with a focus on continued and sustainable growth.

A successful independent consultant, engineer and executive manager, Jorgenson has a background in both technology and the industrial sector where he gained valuable experience in business integration, management transitions, and operations performance improvement. His 25 years’ experience in industrial electronics, life sciences and industrial automation systems, augmented by 10 years’ experience as a lean practitioner, made him a valuable addition to the company and well suited for the imminent move to become Surna’s CEO.

When asked what led him to Surna in the first place, Jorgenson told MJINews, “I saw a high-energy team, innovative technologies and room to grow.” Initially, he arrived at Surna to help streamline processes to establish internal efficiencies that were necessary to adapt to the company’s fast growth. As COO, he said his mission was to create “a clear line of sight about how we can best deliver to the customer.”

Balancing internal efficiencies, continued innovation, and ongoing customer interactions becomes tricky with fast growth. Sometimes companies will lose sight of one need while focusing on fulfilling another. Within the last six months, Surna’s staff doubled in size. There’s no denying company’s momentum is robust. It recently announced a $1.1 million contract to design, build and install climate control systems for CWNevada and is currently beta testing its innovative and energy-efficient light Reflectors, which utilize optimal heat transfer and light on target capabilities to reduce energy consumption and lower operating expenses. For Surna, moving forward seems inevitable, but to do so successfully requires ongoing self-evaluation.

“As the business grows it becomes more complex to handle the dynamics,” Jorgenson explained, and it seems Surna is ready for the challenge. Surna has systems installed in all the legal grow states and a rich product development pipeline. When asked where the company plans to be a year from now, Jorgenson mentioned plans to integrate all core products, develop and roll out new products, and continue to focus on innovation.

While Jorgenson’s expertise in value stream mapping and lean practices will feed the company’s growth, Surna’s next CEO maintains that the company’s power is its strong foundational support, noting, “There is such an incredible level of dedication and commitment here. We will continue on as a very cohesive and close-knit team.”

The momentum spurred by Bollich’s vision remains strong as the company enters a new chapter. With Jorgenson leading the charge, the Surna team will continue to be driven by the common mission to enable responsible and sustainable cultivation practices by providing its customers disruptive technologies. Surna’s focus on achieving synergy via a balance of innovation and operational efficiency further solidifies the company’s standing, enabling it to successfully remedy the growing pains that can plague other businesses in this fast-growing industry.

Jen Knox is an educator and freelance writer with a background in technology market research. She earned her BA from Otterbein College and her MFA from Bennington. Jen's creative works have been published in over 70 online and print publications, and she teaches writing at San Antonio College. She is fascinated by the way both business and creative communications are influenced by shifts in technology. You can follow her on Twitter @JenKnox2.

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