The stoner image is sometimes addressed from the investing arena as if it were the stepchild, or the sibling that didn’t go to college. But is this really accurate, not to mention ignoring a very large market?
Tag Archives: Image
Investors need to learn what’s underneath an image because even mainstream brands have been known to capitalize on subliminal stimuli as a means of attracting consumers.
Trim, color, shape—those are just some of the elements of a cannabis bud that are captured in cannabis photography, which is growing in popularity as dispensaries ramp up their marketing efforts in a sea of increasing competition.
Scanning the magazine rack at the grocery store, you’ll typically see images of celebrities, politicians and fad diets. Refine your awareness and you’ll notice marijuana imagery has been added into the rotation of mainstream magazine covers.
As founder and managing partner of Dutchess Capital, a Boston-based venture capital firm, Douglas Leighton is no stranger to burgeoning industries.
When companies like CannaBrand say they want to “weed out the stoners,” people shouldn’t care because smoking marijuana is an activity, not an identity.
Cheech and Chong, “Half Baked,” the Zig Zag logo… all of these are passé when it comes to marketing marijuana in the 21st century’s nascent legal industry. Marketers agree – the face of cannabis needs to change.
When you think of marijuana users, do you picture young college-aged adults wearing Grateful Dead shirts listening to Phish? Or do you picture suburban moms driving hybrids to organic cannabis dispensaries?