The storied Silicon Valley venture firm Benchmark Capital has launched a slew of tech companies: Twitter, Uber, Snapchat, Instagram. Now its search for the next big thing has led it to … pot.
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No matter how much “counterculture” stereotypes continue to permeate parts of the industry if not the overall debate, the bottom line in the marijuana business is getting increasingly technical, medical and bottom line.
The UpTake: Marijuana startups are all the rage since states began legalizing the herb for medicinal and recreational use. But that doesn’t mean venture capitalists are ready to make the jump.
How do you choose your marijuana? If you live in a state where marijuana is still illegal, you probably just take whatever your dealer sells you. If you’re lucky enough to live in Washington, Colorado, or a state with medicinal cannabis, the selection process may be bit more difficult; there is almost too much marijuana to choose from.