Many people who work in the emerald triangle’s underground economy think of it as just a job. However, for the majority of people outside the cannabis industry there is a lot of mystery.
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Like the California Gold Rush of the 19th century, the legalized marijuana trade is attracting industry hopefuls nationwide with great expectations for working in this booming nascent sector.
California’s Humboldt County is known for its towering redwoods. But this region about 200 miles north of San Francisco has another claim to fame: Humboldt is to weed what Napa is to fine wine — it’s the heart of marijuana production in the U.S.
Bruce Nassau made his first fortune in the cable television industry in Colorado. Now he sees opportunity in the legalization of marijuana.