MJINews recently investigated The Bulldog to find out what it takes to build a global brand and a successful growth model in the cannabis industry.
Author Archives: Jen Knox
A powerful brand should have very high awareness among the target customer base who recognize your brand and know what you have to offer them versus the alternative.
The novelty of buying a cannabis product has worn off, and in order for companies to eventually gain equity in the industry, they must create and maintain a brand identity that will gain the attention and trust of consumers.
Because research is relatively underdeveloped in the segment of cannabis for pet health, there is ample opportunity for companies to find a strong foothold and ultimately stake claim to this market.
Sustainable and safe growing practices must be a priority in the industry, and this requires insight on the part of technology companies and retailers. Moreover, an increasing number of cannabis connoisseurs are looking for premium products and an enhanced experience.
FlexMOD Solutions is a Colorado-based company that serves the North American cannabis industry. The company designs, engineers, constructs and installs high-quality modular solutions.
In the cannabis market, entrepreneurs also face the challenge of myriad regulations in a quickly changing market. But the cannapreneurial journey itself, win or lose, is being embraced by media companies.
In the rapidly-growing cannabis industry, many growers and retailers find their greatest challenge is successfully scaling up to meet demand. The growing pains are exasperated in this industry because there is often considerable investment associated with stretching infrastructure.
Medical marijuana sales channels are struggling in the United States. Still illegal at the federal level, this market segment is dependent on sales channels that developed out of the need to have some level of state government substance control.
Sound CO2 was a first-mover in laboratory testing for dispensaries, which makes a marked difference in the quality control of its products.
As awareness and use increases across industry lines, extraction companies such as Sound CO2 will be vital for manufacturers and retailers alike because consistency can be challenging to achieve.
Less than a year ago, Canary, a mobile marketplace startup, was referred to as the “Uber for marijuana.” The company was founded to cater to medical marijuana patients who were not always in close proximity to a dispensary, or who had trouble getting around due to illness.
Entrepreneurs must research direct marketing companies and business models carefully. There is a clear difference between a company that is dedicated to educating consumers and a similar model that operates more closely to a pyramid scheme.
The United States cannabis market is, in a word, complicated. As opportunity expands and legislation eases, the states are divided on how to move forward.
Sinsemedia is a team of experienced professionals with backgrounds in development, licensing, marketing, design, and branding for a variety of clients and industries. The company is focused on developing new ideas, building new brands, and creating new products for the emerging cannabis industry.
Many CEOs, business owners, and entrepreneurs are breaking barriers in the cannabis industry with unprecedented foresight and drive.
Applying traditional marketing techniques in the emerging cannabis industry makes some new business owners cringe. In a marketplace that evolved quickly and is accustomed to relying on word-of-mouth as a primary marketing strategy, tactical brand building can seem daunting.
Bryon Jorgenson, who became the company’s COO in January, plans to extend existing success strategically, with a focus on continued and sustainable growth.
What value do vending machines offer dispensaries? And how important are they to the cannabis industry as a whole?
As the cannabis industry is seeking legitimacy, VapeXhale views its role as an innovator with a highly customer-focused vision. The company seeks to optimize the vaping experience.
VapeXhale is positioning itself as a technology company within the cannabis industry because it realizes the technology convergence that is not only occurring but approaching.
Mobile marketplace startup Canary enables customers to find dispensaries and browse products, while also partnering with dispensaries to mobilize their product offerings and facilitate home delivery.
Harborside Health Center is the nation’s largest non-profit medical cannabis dispensary. Its two centers are located in San Jose and Oakland, California.
Harborside Health Center, well-known for being featured on the Discovery Channel’s Weed Wars, recognizes the benefits its patients receive from a nurturing environment and reliable, top-line products.
Indoor Harvest is an emerging development-stage company focused on design building, development, marketing and sales of commercial-grade aeroponic fixtures and supporting systems.
Indoor Harvest is a company addressing the challenges growers face when they need to increase yield while remaining conscientious of their environmental footprint.
TRiQ is a crop cultivation systems integrator, process software developer, and cannabis production solutions provider.
Supply chain solutions are vital to the success of small growers and producers as well as down-stream enterprises in the modern U.S. cannabis industry.