While some cannabis businesses have borrowed plays from the winery playbook, the wine industry is starting to look for new opportunities in legal cannabis.

On Aug. 3, 2017, the California-based Wine Industry Network is hosting the Wine & Weed Symposium, a one-day conference in Santa Rosa on the interplay between the cannabis and wine markets and how members of the wine industry may find opportunities in legal cannabis.

“People have been questioning the impact that [cannabis] is going to have on the wine industry for a long time,” said George Christie, President of Wine Industry Network, in a press release. “This is an opportunity to learn from the experts, the cost of entry and what is and is not allowed. We plan to provide a better understanding of the inevitable competition for consumer attention and how best to prepare for what’s coming and what new opportunities might exist.”

Tawnie Logan, Executive Director of the Sonoma County Growers Alliance, is slated to discuss the details and implementation of Proposition 64, the recreational legalization measured passed by voters on Nov. 8, 2016. Logan will be joined by speakers from the wine and cannabis industries who will address regulations, licensing, farming, hospitality and tourism.

While Mary Jane Wines and Melissa Etheridge were first movers in cannabis-infused wine, the rise of drinkable cannabis may prompt additional competitors to enter California’s market.