With Limited Opportunities for Investment Available, Republic Campaign Allows Anyone to Take Part in the Booming Legal Marijuana Industry
DENVER, Jan. 30, 2018 /Weed Wire/ — Jane West, the eponymous lifestyle brand from the woman leading marijuana’s shift into mainstream culture, today launched its first equity crowdfunding campaign. The company is seeking $1.07 million in funding by April 20, 2018.
One of a select number of companies on the investment platform Republic.co, Jane West is making investment in the new normal accessible through equity crowdfunding. In a heavily regulated environment where personal investment opportunities are limited, the cannabis lifestyle and accessories brand is making it possible for individuals to participate in the legal lifestyle regardless of the laws in their home states. Having previously raised over $1 million in funding, the opportunity to become a stakeholder in the Jane West brand–and the fast-growing legal marijuana industry–is now available for as little as $100.
CEO Jane West said, “The majority of Americans support legalization, but very few people beyond institutional investors and very wealthy individuals have opportunities to participate financially in the cannabis industry. Cannabis is for everyone, and the ability to participate financially should be too. Through equity crowdfunding, we’re able to democratize the incredible financial opportunity available in cannabis. We want everyone, regardless of their resources or background, to be part of the most important new industry to emerge in our lifetime.”
With the legal cannabis market currently valued at $8 billion and estimated to reach over $31.4 billion globally by 2021, the cannabis market has incredible potential as a major international economic force. But state-regulated markets and limited access to opportunity in a fragmented investment environment means that most individuals are unable to enter the cannabis space as stakeholders.
Unlike most state-licensed cannabis businesses, Jane West is a brand that generates revenue through proprietary product sales and branded packaging. This model monetizes cannabis without the high risks or geographic limitations associated with licensed marijuana production. An investment in Jane West on Republic will help the brand capture the major international opportunity for mainstream cannabis consumer goods.
Funding will support a sales expansion strategy that will allow the brand, currently among the most recognized cannabis brands in mainstream culture, to capture the incredible opportunity to provide mainstream cannabis consumers across the U.S. and internationally with the accessories and products that will allow them to connect with the cannabis plant.
For more information on Jane West’s Republic.co campaign, visit www.republic.co/jane-west/.
About Jane West
Jane West’s eponymous cannabis-focused lifestyle brand is designed to make the plant’s incredible benefits accessible to everyday women. Led by the high-profile personality behind Edible Events and Women Grow, Jane West continues to shift the cannabis paradigm with a curated collection of thoughtfully designed accessories, home goods, brand collaborations and lifestyle content that elevates the user experience. The company’s debut collection of original accessories and curated goods can be found at JaneWest.com. For the latest news, follow Jane West on Instagram, Facebook, and Twitter.