New Frontier Embraces Data Visualization with Equio


Data has been given new life in the digital age. Beyond tracking bank account activity from your smartphone, running keyword reports in Google Analytics or remotely evaluating security systems, data is redefining what is possible in our personal and professional lives. Within that, the advent of legal medical and recreational cannabis is redefining what the legal industry’s stakeholders need from data providers.

With a big data methodology, New Frontier Financials is transforming raw cannabis data into actionable intelligence for the legal industry’s three main stakeholders: legislators, operators and investors.

New Frontier initiated its analytical coverage with reports geared toward the needs of each stakeholder: “High Marijuana Sales Taxes Undermine Tax Revenue Potential” for legislators, “Small Price Changes Significantly Impact Marijuana Cultivator Revenues” for operators and “Seven Critical Factors Investors Must Consider” for investors. These reports were followed by a quarterly report, “Trends in the New Frontier: A Quarterly Marijuana Industry Overview,” and a special state report, “Oregon: Market Growth and Strategic Opportunities.”

On Sept. 1, 2015, New Frontier announced that it is increasing the industry’s potential for analytical insight with its public beta launch of Equio, the company’s customizable interactive data platform that “provides users with sophisticated risk management tools to manage their corner of the industry from seed to sale.”

The platform offers targeted data sets for legislators, operators and investors. Interested test users can register for free trial access to Equio’s initial platform of services. During the public beta launch, test users can also provide feedback to New Frontier on how to refine Equio, empowering stakeholders to help determine the shape and scope of Equio’s cannabis data.

New Frontier collects and aggregates its raw historical data through exclusive data collection partnerships with operators across the United States, at which point it is transformed into digestible intelligence that Equio represents via visualization and mapping technologies.

“Equio dissects big data and gives it back to its users, so they can grow their businesses making informed decisions,” said Giadha DeCarcer, New Frontier CEO and Founder. Through New Frontier’s strategic partnership with hundreds of operators, stakeholders may now be able to harness big data for the advancement of the legal cannabis industry.

As CEO and Founder of New Frontier, DeCarcer is well versed in the strategies that enable entrepreneurs to align with the right investors and partners. For those looking to learn from her, DeCarcer will be sharing her strategies at the Marijuana Investor Summit Boot Camp in Los Angeles on Sept. 16, 2015.

Caroline Cahill was the Managing Editor of MJINews from June 2014 through February 2018. She earned her BA in Communications from College of Charleston and her MFA in Creative Writing from Virginia Commonwealth University. You can follow her on Twitter @CtheresaC.

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